Environmental pollution around the world has sparked significant growth in the rising segment of skin care and cosmetic products for anti-pollution protection. In many Asian cities, for example, extreme pollution is a part of life. This has increased consumer awareness and concern regarding environmental pollutants on skin.1

One cosmetic strategy adopted to protect human skin against environmental pollution is the inclusion of antioxidants in such formulations.2-4 The most common types of anti-pollution ingredients are antioxidants, which help to reduce the formation of oxygen free radicals that can damage skin and accelerate the aging process.5 Anti-pollution products are broadly classified based on their mechanism of action; they are also a new driver for multifun­ctional cosmetics incorporating combinations of ingredients to provide protection from environmental stress, such as UV light, while also moisturizing skin.6

Skin Benefits
In skin, the primary role of vitamin E, also known as a-tocopherol, is to prevent damage induced by reactive oxygen species. These free radicals are actors in many skin problems; i.​e., sunburn, skin photoaging and hyperpig­mentation. Vitamin E has the potential to mitigate these effects, as it can scavenge free radicals including hydroxyl, singlet oxygen and superoxides Due to these antioxidant properties, the ingredient is used in a variety of cosmetic and personal care formulations, such as creams, lotions, balms and other topically applied formulations. The recommended use level is application-dependent, and ranges from 0.​5-5.​0%.

Popular claims for vitamin E include:8, 9

Anti-inflammatory agent
Biodegradable ingredient
Promotes healing
Moisturizing agent
Natural product
Skin protection

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